How it all began…

Prodolce was a name bubbling around in our heads for many years. The idea first emerged in discussion between our co-founders, Jason and Luigi, when they found themselves, drinks in hand, at the bar of a wedding they were attending, at very late o’clock.

The intention behind Prodolce was to introduce a new wine to the world, existing somewhere between a Champagne and a Prosecco, that catered to a market in search of a subtly sweeter wine. To achieve this, what better way than teaming up with an Italian wine producer with a noble history of making high-quality, delicious wines?

The Count ‘Piovene’ family, our co-founders, have their origins in the Veneto region where Prosecco originates and is produced. The family’s original residence dates to 1540 and designed by the famous architect “Palladio” and is now a UNESCO listed building.


Why “Prodolce?”

In reading this, you may already know that Demi-Sec, Sec, Secco and Brut mean semi-dry, dry and very dry. The wines with those connotations are by their very nature dry tasting wines.

Our “Prodolce,” however, is pleasantly but subtly sweeter to drink. Pro (in favour of) & Dolce (sweet). Hence “Prodolce” was born! And as our favourite Italian saying goes:… ‘(Pro)dolce e far neinte’, ‘The sweetness of doing nothing while drinking Prodolce’. 

In a labour of love, we have created a bubbly wine with a subtle sweetness to appeal to all drinkers of sparkling wine – as Prodolce is truly one of a kind, existing in a category of its very own. 

To achieve a beautiful balance of flavour and nose, we used a combination of two types of well-known Italian grapes: Garganega & Moscato. The subtle sweetness is not overpowering, but the bubbles have an immediate impact without taking over the spirit of the wine. We also went a step further & put our sensible hats on and kept the alcohol content to just 10.5%. Applause…!

A splendid, Vegan friendly and accredited, drink that you can savour at any time of day or night. Best served super chilled!

Be drink aware and please always enjoy Prodolce responsibly!


The ‘Piovene Cocktail’©

125ml Prodolce + 15ml Campari bitters + a slice of orange to garnish

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